‘Finding You,’ Dark Blue Bear’s Story Comes to Life 📘🧸💙

Some bears need a friend to love.

Some hearts need a bear to hold.

And when…they find each other,

friendship lasts forever.

On 12th September 2025, our very first children’s book, Finding You, will be published! And the best news? Pre orders are now open so you can be one of the very first to welcome this magical story into your home.

Inspired by our beloved Dark Blue Bear, this heartwarming and captivating tale follows his journey in search of a forever home. Along the way, he discovers more than just a place to belong, he learns the true meaning of courage, hope, strength and resilience.

“It’s more than a bear’s adventure. It’s a reminder for every child (and grown up) that with self belief, courage and inner strength, we can face challenges, be proud of who we are and follow our dreams.”

Whether you’ve already met Dark Blue Bear through Blue Bear & Co., spotted him in your local shop or your meeting him here for the very first time, Finding You is a story that will touch your heart and maybe even inspire your own journey of self discovery.

📚 Pre order now from Amazon and Waterstones. More stockists will be announced soon, so keep your eyes (and paws!) peeled.

💙 Don’t forget to bring the story to life by welcoming your very own Dark Blue Bear into your home! You can purchase online at www.bluebearandco.co.uk or visit one of our stockists, which can also be found online.

Thank you for being part of the Blue Bear & Co. family and for helping us bring Dark Blue Bear’s story to life. We can’t wait for you to hold Finding You in your hands and share his adventure with the little ones in your life.

Shared with love,

Nici

Founder of Blue Bear & Co.

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The Bear That Started It All 🧸💙