Blue Bear & Co. Shines at Autumn Fair 2025 ✨
We’re still on cloud nine after an incredible few days at the Birmingham NEC for Autumn Fair 2025. This was our second time exhibiting at a major trade show (after making our debut at Harrogate Home & Gift in July), but our very first time at Autumn Fair…And what an experience it turned out to be!
From the moment the doors opened, we were blown away by the warmth, excitement and genuine interest in Blue Bear & Co. Our stand quickly became a hub of connection, conversation and heartfelt stories. Every time we shared the meaning behind our bears, we were reminded why we started this journey; to bring comfort and connection into people’s lives.
New Stockists Joining the Family 🧸
One of the most exciting outcomes of Autumn Fair is the new partnerships we’ve formed. We’re thrilled to announce that new stockists will soon be revealed, who instantly connected with the heart and purpose behind Blue Bear & Co. Knowing that our bears will soon be reaching even more families and communities fills us with so much joy and we can’t wait to share the full list very soon.
Pitch Live Winners! 🏆
As if the show wasn’t already special enough, we had the honour of taking part in Pitch Live, where brands pitch their story and product to a panel of judges and a live audience. Standing on that stage, sharing the heart behind Blue Bear & Co., was both nerve wracking and empowering.
Then came the moment we’ll never forget…we were announced as the winners of ‘Best Toy Product!’🎉
The judges recognised not just our bears, but the story, mission and heart behind them. This win is a huge milestone for us and one we dedicate to everyone who has supported our journey so far.
Looking Ahead 💙
Autumn Fair 2025 has been a turning point for Blue Bear & Co. from new stockists, to new opportunities, to winning Pitch Live.
In the beginning, our vision was small. Our bears were born from grief but made with love, created to fill a very personal gap. It’s fair to say that vision has grown and we’ve been utterly blown away by the response to our collection…it’s beyond anything we ever thought possible.
We enjoyed Autumn Fair so much that we’re thrilled to confirm we’ll be back at Spring Fair 2026 and we can’t wait to see what’s next.
Thank you to everyone who visited our stand, listened to our story and believed in what we’re building. Here’s to comfort, connection and ‘Bears for Life.’💙🧸
If you’d like to become a stockist please follow the below link;
Blue Bear & Co. Luxury Teddy Bear Brand
Shared with Love,
Nici
Founder of Blue Bear & Co.
