Hi, I’m Nici Blue Bear & Co.

I’m incredibly proud of the bears I’ve created and I truly hope you love them as much as I do. Our collection is always evolving and we’re constantly exploring new ways to bring comfort, connection and meaning to every bear we design. Each one has its own unique story, because we believe there’s a bear for everyone.

I am an Accredited Registered MBACP Therapist with almost two decades of experience supporting children, young people and adults. Mental health and emotional wellbeing are at the core of everything I do. Blue Bear & Co. was created with that purpose in mind to offer comfort, connection and companionship when it’s needed most.

We’ve also expanded our range through a wonderful collaboration with LS Creatives, who have designed a beautiful selection of greeting cards and a stunning collection of prints inspired by our bears. These sit alongside our books, Finding You, published in September and now available to buy, with a new story featuring our Pink Bear coming in 2026, also illustrated by LS Creatives.

Keep an eye on our blog and newsletter for updates on new arrivals, announcements, offers, sales and behind-the-scenes news from our little bear family.

Visit the Bears for Life section to discover how Blue Bear & Co. bears are more than just bears, they’re companions for life.

Thank you so much for your continued support. Your feedback means the world to me, so please keep sharing your experiences with us.